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Our experts unveil the key skincare trends that will be driving the digital beauty landscape in the years to come.
Since the pandemic, AI and AR technologies have entered their golden age, and they are slaying it in the beauty world. These technologies guide beauty brands and retailers, uncovering new opportunities and multiplying touchpoints during product launches with virtual popups, immersive screens, augmented reality filters, and virtual consultations to help shoppers find their perfect skincare match.
In the latest report, “Augmenting the Beauty Consumer Journey,” we unveiled the key trends that will be driving the digital beauty landscape in the years to come.
Offering Hybrid Skincare Experiences with the Highest Impact
In 2023, it will be critical for brands and retailers to create an avenue for their customers to discover new products. They must become their shoppers’ companions while engaging and influencing their decisions wherever the customer is. To achieve this, brands should bring personalized brand beauty experiences to market by leveraging comprehensive solutions that span across the entire consumer-facing journey.
Brands must understand that the customer experience online and in store needs to feel like an extension of the other. Customers don’t shop through one medium. They might research products and engage with a brand on one channel while making a purchase through another.
As an example of this, Revieve recently partnered with JCPenney to bring AI Skincare Advisor and AR-powered virtual try-on technology to its department stores across the US. This new launch gives JCPenney customers flexibility when shopping in store and online with a holistic solution that allows them to address their individual needs consistently across both channels.
Providing a 720-Degree View to Enhance Your Customers’ Skincare Journey
This year, the focus will be on zero- and first-party data. With data-powered personalization, brands and retailers can now identify what their consumers’ concerns are, put in place the necessary product and merchandising strategies to address them, and invest massively in content that will provide meaningful assistance across the customer journey.
While performance metrics can help you measure your growth in isolation, benchmarking data puts each of your insights into an actionable context. For instance, we identified the top-growing skincare-related concerns among consumers based on 2022 usage data from a sample of beauty brand and retail customers globally:
Moreover, you can also understand how gender differences influence purchase decisions. This will further enable you to enhance the entire customer journey while improving your cross-sell and upsell opportunities. In our newly published report, we summarized the most common skin concerns and trends according to gender.
Using Personalized Selfie Analysis to Increase Sales
More brands and retailers are jumping on board with personalizing the customer experience by selecting Revieve as their beauty technology partner. We have observed how much this is helping them achieve their business goals.
This year, we also measured the effectiveness of selfies to receive personalized product recommendations and to make purchases. We found that users who engaged with our personalized selfie analysis were more committed to the experience and took more purchase-related actions than non-selfie takers.
The completion rate for a selfie taker in our digital beauty experiences is 60 percent higher than for non-selfie takers. Moreover, the add-to-cart rate is 86 percent higher for selfie-takers, and 53 percent perform more purchase-related actions than non-selfie-takers.
Examine the key trends that developed in 2022. These will keep shaping the beauty brand experience landscape.
