APAC’s Skincare Surge: Gen Z’s Affordable Routine Revolution

Asia-Pacific’s Gen Z is redefining skincare, filling carts with 4 products—20% more than the global average—and hunting for budget-friendly gems. This region blends passion with practicality, and it’s a fascinating mix. Here’s what’s happening.

What They’re After

Visible pores (41%), dull skin (37%), and acne (37%) are the big concerns. Add in preferences for paraben-free (59%) and organic (56%) products, and you’ve got a crowd that wants clean, effective care—like an organic toner for pores or a natural mask to brighten up.

Morning Routines on a Budget

Over half (52%) stick to morning routines, layering up daily essentials. Even better? 80% choose economy-priced options, proving quality doesn’t have to cost a fortune. A $10 acne gel or a paraben-free SPF could fit right in.

Carts That Keep Growing

With 4 items per haul, Gen Z here loves a full routine. They’re stacking products without hesitation, giving brands room to offer affordable, cohesive sets that flow from start to finish.

Brands, Take Note

APAC’s Gen Z is your affordable skincare sweet spot. Deliver clean, budget-friendly solutions for pores, dullness, and acne, and keep their routines in mind. Their carts are full—make sure your products are too.