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With BABOR Skin Coach, customers can create a personalized skin profile and continue interacting with BABOR post-purchase.
Helsinki & Aachen (1.12.2022) - German skincare brand BABOR that stands for "Expert Skincare Made in Germany,'' today announced the launch of "BABOR Skin Coach" in partnership with Revieve, a global company enabling personalized brand experience solutions through its enterprise-grade beauty and wellness technology platform cross-category, cross-channel, and throughout the customer journey.
Following the launch of the BABOR Digital Skin Advisor, an experience that provides customers with a detailed skin analysis and personalized skincare routine powered by Revieve, BABOR launches, Skin Coach, a post-purchase experience that enhances customer loyalty and commitment by supporting customers in setting skin goals, tracking changes in their skin over time, and nurturing the customer with relevant content according to their needs.
BABOR is recognized as "Expert Skincare. Made in Germany." and is approved by dermatological experts all over the world. BABOR Skin Coach translates our expertise to our digital channels, allowing us to share it with customers at home and give them the expert consultation they are used to from a brand like ours, says Tim Waller, Co-CEO at BABOR.
How BABOR Skin Coach Works
After receiving the recommended skincare routine and purchasing the needed products via BABOR Digital Skin Advisor, the customer is prompted to create a profile. Within the profile, the customer can carry out three main actions:
- Goal Setting: At this stage, the customer inputs their skin goals from a skincare routine previously recommended by BABOR.
- Personalized Progress Tracking: Through Revieve's best-in-class mobile skin diagnostics, the customer is prompted to take a selfie at least once a month to log and track their progress.
- Personalized Routine & Guidance: As BABOR Skin Coach traces the changes in the customer's skin over time through the selfie, it continuously recommends products and supports the customer in reaching their optimal skin state.
We are delighted to see BABOR strengthen its position as customers' first choice in the field of expert skin care by becoming the first brand in Europe that enables Revieve's Skin Coach to drive sustainable customer retention and build a more long-lasting relationship with their customers, says Sampo Parkkinen, CEO at Revieve.
BABOR is piloting a first version starting this December and will add the functions over time. BABOR Skin Coach first is available in Germany with all of BABOR’s European ecommerce stores (Austria, Belgium, Switzerland, and Netherlands) and the US to follow shortly.
About BABOR
Founded by chemist Dr. Michael BABOR in 1956, BABOR stands for “Expert Skincare. Made in Germany.” The highly effective, precision formulations blend powerful natural ingredients with science to deliver visible results and give you the most beautiful skin you ever had. Made in Germany in the most sustainable way. Approved by dermatological experts all over the world.
The brand BABOR is the core of BABOR BEAUTY GROUP, a third-generation family-owned company.
About Revieve
Revieve is the preferred provider to beauty brands and retailers for delivering a digitally-driven, personalized brand experience leveraging its enterprise-grade beauty and wellness technology platform cross-category, cross-channel, and throughout the customer journey.
With easy-to-use self-diagnostic and coaching solutions that personalize search, product discovery, and shopping experiences, Revieve's digital beauty and wellness technology platform delivers consumers targeted products, services, and treatments that enhance the customer-brand relationship and drive loyalty.
Revieve's platform also seamlessly integrates personalized shopping solutions and in-person and live-video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion, and basket size across all digital in-store and online brand touchpoints.
For more information
Kim Oguilve
Communications Lead
