Beauty’s New Digital Renaissance: Strategies to Watch for in 2023

With consumers being more conscious of their buying decisions than ever, enhancing consumer journeys jump to the front of the line for many beauty brands and retailers. The 2023 beauty landscape is set to have a focus on the complexities of the beauty customer journey and ways to better address consumer expectations.

Our newly launched Augmenting the Beauty Consumer Journey Part 2: Beauty’s New Digital Renaissance in 2023 report explores the future of the beauty industry and how the customer experience is evolving in 2023 and beyond. 

Rich with proprietary data, our analysis provides a 720 view of the customer of the future. Experts at Revieve provide actionable insights on how to develop a strong foundation for an excellent digital customer experience and navigate the complexities of the consumer journey. 

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The portrait of the future consumer

Beauty businesses face multiple challenges in keeping modern customers engaged. This is further fueled by their limited time to compare qualities and prices. This is the portrait of the future consumer: connected yet distracted.

In the beauty industry, this means personalizing the experience to each individual. In the next five years, it'll be less about the point of purchase and more about the full customer journey and loyalty. At Revieve, we throw light on the challenges beauty brands and retailers face when nurturing their connection with customers throughout their lifetime.

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Navigate the complexity of the 2023 consumer journey

The future of the consumer experience will be based on how brands personalize their customer journeys, navigate customer psychographic data, and capture consumer interest wherever they shop. It’s critical to realize that each person’s path to purchase is unique and complex, with multiple paths, both online and offline. 

According to the Harvard Business Review, 73% of today’s consumers prefer to use multiple channels during a shopping journey. To make matters even more complicated, even after the purchase, the customer journey continues. Unfortunately, numerous touchpoints and channels can create a difficult struggle for beauty companies striving to get to the path of high conversions.

Moreover, in beauty, as in other verticals, the customer's journey is a path to pursuing and fulfilling aspirations. As consumers pursue their desires in beauty, seeking out relevant guidance and support, they're intuitively trying to follow one or more of the following paths:

Build a new digital beauty realm with actionable insights and real-time data

With quality data, brands and retailers can provide analyses that lead to actionable insights. Then they can leverage these insights and information to serve customers the most personalized way. Explore how our clients, such as No7 Beauty Company, AS Watson, Skin First, and Marionnaud, use the data they gather to impact their customer-centric approach. 

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Full report available here:

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