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Join Dean DeBiase and SiriusXM host and former NA chairman of LVMH, Pauline Brown, who oversaw a portfolio of 70 brands in 5 sectors ranging from fashion to cosmetics, as they discuss her new book, Aesthetic Intelligence, and unpack how aesthetics impacts retail success (and failure), why style and design are as important as scale and speed for emerging brands, and her time in global private equity at The Carlyle Group.
A Beauty Pioneer
After Wharton, Pauline spent the early part of her career at Estee Lauder, where she quickly climbed the corporate ladder, and Bain and Carlyle. When Pauline joined LVMH in the US, the other brand heads were located in France, Italy, and Switzerland—not in the largest market. At LVMH, she wore various hats, including being the eyes and ears for the U.S. markets. She later authored a book called, Aesthetic Intelligence, I call it the other AI, on aesthetics in business from her experience in the beauty industry and teaching at Harvard Business School. It is a great read that provides business people with tips and tricks to build lasting businesses. I was recently on her very real SiriusXM Tastemakers Show talking about rebooting your brand, career, and life, you can check it out here: https://www.revieve.com/press/tastemakers-on-siriusxm-stars-rebooting
Has Retail Lost its Touch?
It’s no surprise that the coronavirus has impacted the personal luxury goods sectors. In fact, personal luxury revenue is expected to fall 60%, a stark contrast from pre-COVID when growth targets were predicted to be over $1.5 trillion over the next five years. Like all brands, LVMH must rethink their market position and changing consumer behaviors to maintain their loyal customer following and cultivate the next-gen. This means pivoting more significantly to beauty e-commerce platforms and partnering with companies outside of the industry to embed and promote the brand. At the end of the day, retailers that do something different from the rest will stand out. We dug into if and why LVMH should buy Tiffany too!
You can watch it here https://youtu.be/yRCrO4ra5T4 or tune in wherever you listen to podcasts.
About The Reboot Chronicles Podcast
Hosted by Dean DeBiase, The Reboot Chronicles is a popular no-holds-barred podcast on iHeartRadio, iTunes, Spotify, Google Podcasts and YouTube that has been bringing together CEOs, entrepreneurs, authors, and global leaders, for over a decade, to discuss how organizations are rebooting their leadership-competitiveness of everything from growth, innovation, and technology to talent, culture, and governance. Tune in wherever you listen to podcasts or at https://www.revieve.com/rebootchronicles
Named a “Growth Guru” by Inc. Magazine, Dean DeBiase is a Faculty Member at Kellogg School of Management and Silicon Valley serial CEO, where he has served in chief executive and chairman roles of more than a dozen emerging growth companies, CEO of Fortune 500 subsidiaries, and a director on public, private, family-enterprise, CVC, PE and VC boards. He is a Technology Fellow at Northwestern University, a Board Leadership Fellow at The National Association of Corporate Directors, and an Advisor to the National Science Foundation. A Forbes Contributor and co-author of the best-selling book The Big Moo, Dean is working on his next book, Dancing with Startups. Connect with Dean here: www.linkedin.com/in/FollowDean
