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The Brand Experience Landscape in the Beauty, Health, and Wellness Categories shares examples and inspiration behind brand experience and why it matters today for retailers and brands.
What does brand experience mean for you as a brand or retailer? Leading brands and retailers such as Walgreens Boots Alliance (WBA), Benefit Cosmetics, Procter & Gamble, Babor and Dior are moving beyond standalone AI and AR solutions to a focus on personalized brand experiences that honor their values and brand philosophy. Read the landscape to find out more.
KEY TAKEAWAYS:
Brand Experience and Why It Matters Today
In a cluttered environment where brands compete for the attention of their consumers, it is critical to stand out and offer experiences that are in line with consumer expectations and that can live anywhere where your brand is.
Personalized Experiences in Beauty, Health, and Wellness
Today, as the market matures, a true challenge for brands and retailers is to find technology partners with a holistic beauty approach that can fully help them tailor these experiences to the feel and philosophy that are unique to each brand so that it feels genuine, professional, inclusive and safe for the end consumer.
Personalized Brand Experiences Leading the Industry Forward
Brand experiences built on augmented reality (AR) and artificial intelligence (AI) are preferred today to recreate the excitement and experimentation vital to customer purchase decisions, largely lost during the pandemic.
1. Online Advisor Experiences
For a purchasing behavior that has traditionally occurred in person, introducing online advisor experiences has allowed consumers to access the same level of service they would get in-store but entirely online.
2. In-store Digital Experiences
While in-store retail took a big break in 2020, it won't be going away moving forward, as today, we are living in the era of integrated commerce. For retail businesses, this means that they should be investing in bridging the gap between online and offline commerce.
3. Social Commerce Experiences
Social media platforms are becoming the new battlegrounds for market share with the rise of social commerce. These platforms are a must-consider for any beauty brand looking to provide an extra layer of personalization and engagement for its consumers.
