Elevating Beauty Retail Standards: JCPenney and Revieve Achieve Remarkable Success with Innovative AI Advisors and Next Gen True-To-Life Makeup Artist VTO Solutions Driving Higher Conversions and Engagement

‍Key Results - AI Skincare Advisor powered by Revieve platform

• +23% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
• +103% time on site spent in Q1’24 compared to other JCPenney e-commerce users in Q1’24

Key Results - AI Makeup Artist VTO powered by Revieve platform

Mass Brands: 

• +108% increase in conversion in Q1’24 compared to other JCPenney e-commerce users in Q1’24
• +24% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
• +75% time on site spent in Q1’24 compared to other JCPenney e-commerce users in Q1’24

Prestige Brands:

• +65% increase in conversion in Q1’24 compared to other JCPenney e-commerce users in Q1’24
• +24% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
• +69% time on site spent in Q1’24 compared to other JCPenney e-commerce users in Q1’24

Key Results - AI Haircare Advisor powered by Revieve platform

• +20% higher AOV in Q1’24 compared to other JCPenney e-commerce users in Q1’24
• Time on Site doubled 

JCPenney: 120 Years of Style, Service, and Inclusivity for American Families

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement.

Transforming Beauty Retail with JCPenney's Innovative Digital Experience 

JCPenney embarked on a bold initiative to revolutionize the beauty retail landscape by integrating cutting-edge technology into their shopping experience. Their mission was to create a seamless beauty journey that combined the ease of online shopping with the personalized touch of in-store visits, ensuring every customer interaction felt unique and meaningful.

JCPenney’s commitment to inclusive beauty was a transformative journey that redefined the way customers experience beauty retail. The focus wasn’t simply on adding more diverse products, but on curating a holistic shopping environment where every customer feels seen and valued. Personalized beauty advice became a cornerstone of this transformation, allowing customers to receive recommendations tailored specifically to their skin type, tone, and unique needs. By fostering an accessible, welcoming space, JCPenney aimed to democratize beauty, ensuring that every individual, regardless of age, ethnicity, or personal style, could find products that empower and uplift them. This strategic shift positioned JCPenney as a forward-thinking brand, embracing the future of beauty with inclusivity at its heart.

Their strategy focused on attracting new customers through personalized skincare and makeup recommendations, recognizing that in a competitive market, customized solutions were key to standing out. At the same time, they aimed to build loyalty by engaging shoppers with hyper-personalized content and recommendations.

JCPenney also understood the importance of data in shaping their approach. By gathering insights into customer preferences and behaviors, they were able to make informed decisions and craft more effective marketing strategies. This data-driven approach, combined with innovative digital solutions, helped JCPenney set new standards in beauty retail, creating a more connected and responsive shopping experience.

JCPenney Leverages Revieve’s Expertise to Transform Beauty Retail

JCPenney's partnership with Revieve is a strategic move designed to transform the beauty and skincare shopping experience:

• Innovative Digital Solutions: Revieve's AI-powered Skincare Advisor, AI-powered Haircare Advisor, and AR makeup true-to-life Try-On technologies are central to JCPenney’s strategy, enhancing both their online and in-store beauty experiences. This integration aligns with JCPenney’s vision of delivering a deeply personalized and inclusive shopping journey. Revieve utilizes Google Cloud's infrastructure to power these digital beauty solutions, which are available on the GCP Marketplace. This robust infrastructure allows JCPenney to offer cutting-edge, AI-driven solutions across beauty, skincare, and haircare, reinforcing the company’s commitment to celebrating individual beauty in every form.
• Cutting-Edge Technology: The collaboration with Revieve brings advanced AI and AR capabilities to JCPenney Beauty, ensuring customers benefit from the latest in digital innovation. This technology provides tailored skincare and haircare advice and realistic makeup trials, reinforcing JCPenney's commitment to offering modern, high-quality beauty solutions.
• Enhanced Customer Engagement: Revieve's solutions facilitate a more personalized shopping experience, from AI-driven product recommendations to AR-enabled try-ons. This approach has significantly improved JCPenney's ability to capture customer data and engage shoppers effectively, setting new standards for beauty retail. Through its partnership with Google Cloud, Revieve's technology also provides the scalability and flexibility needed to maintain a high level of customer engagement across all touchpoints.
• Streamlined Integration: The partnership has seamlessly integrated Revieve's technology into JCPenney's existing systems. This smooth implementation is supported by comprehensive analytics, ongoing optimization, and best practices, helping JCPenney enhance its service offerings and achieve remarkable success in customer acquisition and retention. With Google Cloud as a foundation for Revieve's technology, the integration is not only efficient but also future-proof, allowing JCPenney to continue optimizing its beauty offerings in a rapidly evolving market.

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"We want JCPenney Beauty to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors every customer as a unique individual," says Jo Osborne, senior vice president, general merchandise manager for Beauty and Center Core at JCPenney. “Our partnership with Revieve allows us to deliver on our customers' desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget.”

Revieve and JCPenney Unite to Innovate the Beauty Experience

JCPenney's collaboration with Revieve introduced revolutionary solutions designed to elevate every aspect of the customer journey. These cutting-edge experiences were meticulously crafted to reflect JCPenney’s dedication to personalized beauty services and to enhance overall customer engagement.

“Hyper-personalized experiences for Skincare, Makeup, and Haircare not only serve all customers better, meeting diverse needs, but also help them experience retail in innovative ways, driving an increase in engagement, conversion, and basket size. Additionally, these experiences gather valuable zero and first-party data for a variety of business decisions.We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals." – Jo Osborne, senior vice president, general merchandise manager for Beauty and Center Core at JCPenney

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AI Skincare Advisor:

The AI Skincare Advisor powered by Revieve’s Beauty Tech Platform is a sophisticated experience that leverages AI-driven skin diagnostics and personalized recommendations to enhance the skincare journey. Using a selfie, the AI-powered system analyzes over 120 skin metrics to provide users with an in-depth evaluation of their skin condition. The platform then delivers tailored product suggestions and skincare routines based on this detailed analysis. By integrating user feedback and specific skincare concerns, the AI-driven experience ensures that consumers receive personalized skincare regimens that cater to their unique skin needs, delivering optimal results with ease and convenience. This approach not only improves customer satisfaction but also aligns perfectly with JCPenney’s commitment to offering a truly customized beauty experience.

AI Haircare Advisor:

‍This advanced solution utilizes Revieve's patented mobile selfie diagnostics and AI-powered technology to provide a deeply personalized haircare experience. By analyzing a selfie, the AI Haircare Advisor assesses key hair parameters, including type, volume, curl pattern, and color. Users input their specific hair concerns and goals, allowing the system to deliver precise, tailored recommendations for hair care and styling. This comprehensive approach helps JCPenney customers better understand and care for their hair, ensuring they receive optimal product suggestions and routine guidance that cater to their unique needs.

AI Makeup Artist Virtual Try-On:

This advanced solution revolutionizes the makeup shopping experience at JCPenney by enabling customers to virtually try on a wide range of products. Users can visualize in real-time how various makeup items, including lipsticks, eyeshadows, and foundations, complement their unique features. This interactive tru-to-life experience aids customers in making informed and satisfying purchase decisions while adapting to their evolving beauty preferences and goals. By capturing detailed insights into user preferences, the Makeup Virtual Try-On experience  enhances overall engagement and satisfaction.

JCPenney Achieves Notable Success with AI Innovation

The implementation of Revieve's Skincare Advisor, Haircare Advisor and Makeup Virtual Try-On at JCPenney has led to significant gains, including increased conversion rates, higher average order values, and enhanced customer engagement. These advanced solutions have also provided JCPenney with valuable consumer insights, driving forward their strategy and reinforcing their position as a leader in the beauty retail industry.

Key Results - AI Skincare Advisor: 

In the first quarter of 2024, the AI Skincare Advisor platform, powered by Revieve, has delivered impressive results that underscore its transformative impact on the JCPenney e-commerce experience.

Increased Average Order Value: Users engaging with the AI Skincare Advisor have demonstrated a remarkable 23% higher average order value (AOV) compared to other JCPenney e-commerce shoppers during the same period. This significant uplift reflects not only a higher level of interest but also a deeper commitment to investing in personalized skincare solutions.

Extended Time on Site: The AI Skincare Advisor has also captured customers' attention like never before, with users spending an astounding 103% more time on site in Q1’24 compared to their counterparts. This substantial increase in engagement highlights the platform's effectiveness in drawing users into a more immersive and interactive shopping experience, leading to richer customer interactions and greater satisfaction.

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Key Results - AI Haircare Advisor: 

The AI Haircare Advisor solution, powered by Revieve’s cutting-edge technology, achieved remarkable milestones that highlight its impact on the JCPenney e-commerce experience.

Enhanced Average Order Value: Customers utilizing the AI Haircare Advisor enjoyed a notable 20% increase in average order value (AOV) compared to other JCPenney e-commerce users during the same period. This uplift signifies not only a heightened interest in premium haircare solutions but also a stronger willingness to invest in personalized products and recommendations.

Doubled Time on Site: The Haircare Advisor also significantly boosted engagement, with users spending twice as much time on the site compared to their peers. This dramatic increase in time on site underscores the platform’s effectiveness in capturing and retaining customer attention, leading to a more immersive and personalized shopping experience.

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Key Results - AI Makeup Artist Virtual Try-On: 

The AI Makeup Artist Virtual Try-On (VTO) solution, powered by Revieve, has delivered outstanding performance across both mass and prestige brands, demonstrating its powerful influence on JCPenney’s e-commerce landscape.

Mass Brands:

• Conversion Rate Surge: The AI Makeup Artist VTO drove an impressive 108% increase in conversion rates compared to other JCPenney e-commerce users during the same period. This substantial growth reflects the platform’s effectiveness in turning virtual try-ons into actual purchases, showcasing its impact on driving customer decisions.
• Higher Average Order Value: Shoppers engaging with the AI Makeup Artist VTO for mass brands enjoyed a 24% higher average order value (AOV) compared to their peers. This uplift indicates that the tool is not only attracting more buyers but also encouraging them to spend more on each transaction.
• Extended Engagement: Users of the AI Makeup Artist VTO spent 75% more time on site compared to other e-commerce users. This significant increase in time on site highlights the platform's success in engaging customers more deeply with their shopping experience.

Prestige Brands:

• Increased Conversions: For prestige brands, the AI Makeup Artists VTO delivered a remarkable 65% increase in conversion rates, underscoring its role in effectively converting virtual experiences into purchases.
• Consistent AOV Growth: The platform also contributed to a 24% higher AOV for prestige brand shoppers, demonstrating its consistent impact on encouraging higher spend per transaction.
• Enhanced Engagement: Time on site for prestige brand users was elevated by 69%, indicating a strong correlation between the VTO experience and increased customer interaction.

These exceptional results highlight the AI Makeup Artist VTO’s role in enhancing customer engagement and driving sales for both mass and prestige brands, solidifying its place as a key component of JCPenney’s e-commerce strategy.