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North American shoppers are investing in premium skincare, favoring high-end, ethical solutions for acne, pores, and uneven tone, with larger carts reflecting their commitment to full routines.
North American shoppers are all about premium skincare—59% lean toward high-end products, and their carts, averaging 3.9 items, are 20% larger than the global norm. It’s clear this region loves to invest in beauty. So, what’s driving this trend, and how can brands make the most of it? Let’s take a closer look.
Targeting Key Concerns
Acne tops the list for 67% of consumers, with visible pores (47%) and uneven skin tone (33%) not far behind. These aren’t passing worries—they’re priorities calling for top-tier solutions. A premium serum that tackles breakouts or a luxe cream for smoother skin could be just what this market craves.
Values in the Spotlight
It’s not just about results—66% prefer fragrance-free options, and 49% go for vegan formulations. North Americans want skincare that’s effective and aligns with their ethics. A fragrance-free, plant-based moisturizer could hit the sweet spot for these shoppers.
Room for More
Those bigger carts mean people here are building routines, not just grabbing one-offs. Brands have a chance to shine with bundles—like a premium acne-fighting set or a pore-refining trio—that encourage multi-product hauls.
What Brands Should Do
North America’s a hotbed for premium skincare. Focus on ethical, high-quality fixes for acne, pores, and uneven tone, and offer deals that match their love for full carts. This crowd’s ready to spend—give them something worth it!
