The Beauty of Data: Real-Life Success Stories of Brands and Retailers Using AI to Transform Customer Engagement and Boost Sales

Revieve is leading the charge, helping beauty brands and retailers turn data into personalized experiences that drive engagement, loyalty, and sales. By blending AI technology with zero- and first-party data, brands are not only keeping up but setting new standards in the beauty industry.

Discover how leading beauty brands and retailers—such as JCPenney, Super-Pharm, BABOR, No 7 Beauty Company, Yon-Ka, A.S. Watson Group, RoC Skincare, and Skin-First—are achieving remarkable growth and exceptional results through innovative beauty tech solutions.

Beauty customers no longer want one-size-fits-all solutions. They demand personalization: the perfect skincare routine, tailored product recommendations, and interactive experiences that bring their preferences to life. Brands that can meet these expectations gain a significant edge.

The right data allows brands to:

• Understand Consumer Needs: By capturing skin concerns, preferences, and shopping habits, brands can deliver products that truly resonate.
• Predict Behavior: Insights into customer preferences allow brands to anticipate trends and tailor offerings before the demand peaks.
• Foster Loyalty: Personalization builds trust, making customers feel valued and understood.

• Conversion rates: Customers buy more when they’re offered exactly what they need.
• Average order value (AOV): Personalized recommendations encourage customers to purchase full routines or premium products.
• Engagement: Interactive solutions and tailored experiences keep users on-site longer.

But how does this work in practice? Let’s explore some real-world examples of brands and retailers that have transformed their approach using data-driven strategies.

1. JCPenney: Democratizing Beauty Through Data

JCPenney partnered with Revieve to make personalized beauty accessible to all. Using AI-powered Skincare and Haircare Advisors and virtual makeup try-ons, they offered tailored solutions to customers across mass and prestige brands.The Results:

• +108% higher conversion rate for mass brands
• +23% increase in AOV for skincare users
• +103% more time spent on-site

By leveraging AI and data, JCPenney transformed their approach to inclusivity, ensuring every customer feels represented and empowered.

‍Check out the full case study with JCPenney

2. Super-Pharm: Turning Data into a Seamless Omnichannel Experience

As Israel’s leading beauty retailer, Super-Pharm faced a challenge: how to bring their in-store expertise online. By partnering with Revieve, they implemented AI-powered solutions like Skincare and Makeup Advisors, as well as virtual try-ons that worked across e-commerce, mobile, and in-store channels.The Results:

• +232% uplift in onsite conversions with the Makeup Advisor
• +275% conversion increase for virtual try-on users
• Over 3 million data points captured annually with 258,000 unique points collected monthly

Super-Pharm not only elevated the shopping experience but also used the data to refine marketing strategies, improving ROI and customer retention.

Check out the full case study with Super-Pharm
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‍3. BABOR: Building an Omnichannel Beauty Powerhouse

BABOR took personalization to the next level with AI tools like the Skin Coach, which allowed users to set skin goals and receive dynamically updated routines. By analyzing millions of data points, they gained unparalleled insights into their customers.The Results:

• +442% conversion uplift with Skin Coach
• +1.3 million data points captured quarterly
• +19% increase in average order value

BABOR’s data-centric strategy helped them create more engaging experiences and optimize their omnichannel approach, turning casual shoppers into loyal advocates.

‍Check out the full case study with BABOR

4. Yon-Ka: Delivering Spa-Like Personalization Online

Yon-Ka’s mission has always been about holistic beauty, blending aromatherapy with effective skincare. To replicate their personalized spa-like experience digitally, they adopted Revieve’s AI-powered Skincare Advisor. This tool analyzed customer selfies and provided precise recommendations for tailored routines.The Results:

• 1.9x higher conversion rate
• 1.7x higher revenue per user
• 6.5x more pages viewed per session

Through this data-driven approach, Yon-Ka made online shopping as personal and fulfilling as an in-spa consultation.

‍Check out the full case study with Yon-Ka

5. No7 Beauty Company: Driving E-Commerce Growth with AI

No7, part of the Walgreens Boots Alliance, partnered with Revieve to launch a personalized AI Skincare Advisor that combined self-diagnostic tools with location-based data. This allowed No7 to deliver tailored product recommendations aligned with their consumers’ specific needs.Key Outcomes:

• 3.6x increase in conversion rates
• +48% increase in AOV

This data-driven approach not only improved sales but also provided No7 with valuable insights into customer behavior, enabling smarter marketing and product development decisions.

‍Check out the full case study with No7

6. A.S. Watson: Bridging Online and Offline for Seamless Experiences

As the world’s largest health and beauty retailer, A.S. Watson sought a solution that connected its physical stores and digital platforms. With Revieve’s AI Skin Advisor, they bridged this gap across their Superdrug and ICI PARIS XL brands.

Key Results:

• Superdrug saw a 29% increase in average order value (AOV) among customers who used the Online Skincare Advisor. Customers engaged with the Advisor demonstrated a 70% higher conversion rate compared to regular users.
• Marionnaud Switzerland: 396% better conversion, 29% increase in AOV, and doubled site return rate for users of the Skincare Advisor.
• ICI PARIS XL users spent 4x more time on-site when engaging with the Skin Advisor.

This strategy not only enhanced A.S. Watson’s omnichannel customer experience but also drove significant improvements in sales and engagement metrics.

Check out the full case study with A.S.Watson

7. SKIN FIRST®: Enhancing Skincare Personalization with AI

‍SKIN FIRST®, an Italian skincare brand focused on sensitive skin solutions, partnered with Revieve to deliver a personalized skincare experience. The brand implemented Revieve's AI-powered "Face Decoder," a self-diagnostic solution that analyzes over 120 skin metrics, offering customers tailored skincare recommendations.

Key Outcomes: 

• +116% ROI yearly estimate, 4 months after deployment
• +16% increase in AOV per customer 3 months after launch
• +34% of users returned for repeat “Face Decoder” usage 
• +18% of revenue generated through Face Decoder

With these impressive results, SKIN FIRST® has successfully enhanced customer satisfaction and loyalty, driving growth through personalized digital experiences.

Check out the full case study with SKIN FIRST

8. RoC Skincare: Revolutionizing Skincare with AI Skin Insight™

RoC Skincare, a leading skincare brand, partnered with Revieve to launch its AI-powered, groundbreaking AI Skin Insight™. This innovation elevates consumer experiences by offering personalized skincare recommendations based on individual skin data, improving customer satisfaction and engagement.

The Results: 

• +62% higher average order value (AOV) 
• +79% increase in conversion rates 

RoC’s partnership with Revieve has proven to be a game-changer, delivering remarkable improvements in sales performance and consumer interaction.

Check out the interview with RoC Skincare and Revieve

How Data Improves Customer Metrics

Across all these examples, a clear pattern emerges:

1. Higher Conversions: Personalized experiences lead to more confident purchasing decisions.
2. Increased AOV: Data-driven recommendations inspire customers to buy more, from complete routines to premium products.
3. Stronger Engagement: Interactive tools like virtual try-ons capture attention and keep users immersed.
4. Deeper Loyalty: Personalization builds trust, fostering long-term relationships.
5. Smarter Decisions: Rich data insights guide marketing campaigns, product development, and inventory planning.

The beauty industry is at a tipping point. Consumers are no longer satisfied with generic shopping experiences—they want to feel understood and valued. Brands that embrace data and AI not only meet these expectations but exceed them, turning data into a competitive advantage.

With experiences like Revieve’s AI Skincare, Haircare and Makeup Advisors, brands can:

• Personalize every touchpoint of the customer journey
• Capture rich, actionable data
• Improve KPIs like conversion rates and engagement
• Build stronger, more meaningful customer relationships

Turning Your Customer Insights Into Gold: Mastering Data-Driven Success in Beauty

Harnessing zero and first-party data allows brands to deeply understand their audience, enabling them to create personalized, relevant experiences that go beyond generic solutions. Revieve’s AI-powered platform collects millions of unique data points in real time, empowering brands to personalize across all channels and make smarter business decisions in merchandising, marketing, inventory, and product development.

How to Leverage Data Effectively Trough Revieve’s Next Gen AI Beauty Platform:

1. Merchandising: Use data insights to stock products that align with audience needs, like acne and brightening solutions for younger shoppers or anti-aging products for older demographics. Regional trends, such as hydration products in Asia or eco-friendly formulations in Europe, guide optimal stock decisions.
2. Marketing: AI-powered expeirences help craft personalized campaigns, segmenting audiences and targeting them with tailored messages. Younger consumers respond to influencer-driven campaigns on social media, while older audiences prefer results-focused messaging.
3. Inventory Management: Forecast demand by analyzing regional and audience-specific preferences. For example, stock hydrating skincare for tropical areas and eco-conscious products for European markets.
4. Product Development: Use AI to identify trends and create innovative products tailored to consumer needs, such as hydrating formulas for dry climates or bold makeup shades for certain regions. Aligning with customer demands ensures relevance and market success.

Next Gen AI Advisors: Where AI and Data Converge

Building on Revieve’s ability to harness zero and first-party data for personalization, the Next Gen AI Advisors take these capabilities to the next level. To fully unlock the potential of your data strategy, Revieve, in collaboration with Google Cloud, has introduced The First Comprehensive, End-to-End Full Spectrum Generative AI Solution Built Exclusively for Beauty, empowering beauty brands and retailers to seamlessly transform insights into actionable, personalized experiences that drive engagement, loyalty, and sales. Learn how!

1. Fully Integrated Gen AI Conversational Assistant:

• Contextual Gen-AI Educational Content: Provides tailored insights based on individual beauty concerns and needs.
• Gen-AI Immersive Product Discovery: Delivers in-depth product details, including ingredients and benefits, allowing consumers to make more informed choices while shopping.
• Deeply Personalized Consumer Interaction: Real-time, personalized Q&A interactions.

2. Beauty Fusion: The previously launched Shop by Inspiration, powered by Match My Look and Shop the Look, is now fully integrated with Beauty Fusion seamlessly connecting consumer’s inspiration to personalized product recommendations.

Success in beauty will no longer be measured by products alone but by the experiences they create—and data is the strategic key to unlocking that success. With data as the foundation, beauty brands and retailers can stay ahead by driving relevance and innovation at every touchpoint, from enhancing product development to personalizing customer interactions and optimizing marketing strategies—the possibilities are limitless. As tech reshapes the industry, those who embrace its potential will lead the way in creating beauty experiences that truly matter to consumers!