Gen Z Is Redefining Beauty—Are You Keeping Up?

Generation Z is no longer the future of beauty—they’re the now. Commanding 35% of all website traffic and delivering an 85% engagement rate, they’re outpacing every other demographic. Brands are in a race to win their loyalty, and our latest report reveals exactly how to do it. Ready to unlock the insights that could transform your strategy?

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Inside the Report: Numbers You Can’t Ignore

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• 40% Higher Buying Power: Gen Z’s purchase and add-to-cart rates soar 40% above the norm—miss them, and you’re leaving growth on the table.
• 58% Hooked on Selfies: 58% dive into selfie-driven digital experiences—13% more than average—making AR and virtual tools must-haves.
• Clean Beauty Boom: 56% demand fragrance-free, 33% seek paraben-free, and vegan options are non-negotiable for this values-driven crowd.
• Regional Goldmine: North America splurges on premium (59%!), while Asia-Pacific fills carts with 4 products on average. EMEA and the UK? A unique market with its own exciting trends…
  
  A deeper dive-in? Just a download away.
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Why This Report Matters

Dive into Gen Z’s beauty obsession—from their love for personalization and sustainability to their demand for cutting-edge digital experiences. This isn’t just data; it’s a roadmap. Discover their habits, regional quirks, and the trends (think acne solutions and multifunctional must-haves) that will keep them clicking “add to cart.” With actionable strategies, we’ll show you how to turn Gen Z’s influence into your competitive edge.

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