The Gen Z Effect: What Beauty Brands Need to Know to Win Their Loyalty

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🎤 Meet the Host

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‍_‍‍_{Irina Mazur is the CMO of Revieve and a seasoned leader in retail, digital transformation, and AI-driven personalization. With over 25 years of experience, Irina helps global beauty and wellness brands scale innovation and connect with consumers through data, technology, and authentic experience design.}

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💡 Why This Webinar Matters

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_{85% engagement. 35% of web traffic. Gen Z isn’t the future — they’re now.
• Gen Z is rewriting the beauty playbook through authenticity, values, and innovation
• They expect hyper-personalization, purpose, and seamless digital experiences
• Brands that align with them win long-term trust — and conversions}

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✨What You'll Learn

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_{• What Gen Z really expects from beauty brands.
• How to earn loyalty through personalization and values
• What Gen Z engagement looks like across the path to purchase
• How AI and Innovation drive competetive advantage}

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⏳ This generation moves fast — make sure you’re moving with them.