
Empowering Skincare Expertise in Taiwan with Paula’s Choice and Revieve
Driving Strategic Brand Positioning Through Personalized Digital Innovation. In this case study, we explore the impactful partnership between Paula’s Choice Taiwan and beauty tech leader Revieve. With Paula’s Choice aiming to elevate its image as a skincare and ingredient expert in the Taiwan market, the brand turned to Revieve’s AI-powered digital solution to support a campaign focused on exfoliation—a key skincare concern among their consumers. The partnership not only delivered strong engagement and conversion results but also reinforced Paula’s Choice’s commitment to science-backed skincare and technological innovation.