revieve
Speaker Description
The "Metaverse" has become every industry's latest buzzword. However, many argue that the metaverse is nothing new but an augmented way for people to use the internet to connect, play, socialize, and work. However, there's room to improve current metaverse-led experiences to those that could combine AI, AR, and VR technology into one seamless platform.
Beauty brands and retailers are now trying to master their brand experience to unveil divergent opportunities for their business' frontier, meet customers where they are, and unlock their full virtual potential – yet how to seize the Metaverse spectrum of opportunities has become a question everyone is trying to answer today.
Revieve brings forward the "Nowverse" concept to help beauty brands and retailers address customer needs and prioritize what's possible today to get ready for tomorrow. This playbook aims to steer the hype into concrete and realistic actions beauty brands and retailers can do today to deliver on customers' actual and future demands.
KEY TAKEWAYS
The Metaverse is the ideal opportunity to engage with new consumer groups
Millennials and Gen Z are driving brands and retailers to the Metaverse. Younger generations care about connection, engaging, and building community through digital avenues, and continue to influence the migration towards gaming platforms, social media, and new technologies such as VR, blockchain, and cryptocurrencies.
The opportunities in the "Nowverse" for Beauty Brands and Retailers are endless
As companies continue to explore the world of virtual possibilities, they can leverage the "Nowverse" to:
- Reach new audiences and revitalize brand perceptions
- Deliver meaningful experiences that impact consumers
- Build trust in consumers with loyalty programs
- Create narratives that build distinction within an environment
- Deliver new virtual shopping experiences
- Increase accessibility to otherwise inaccessible brands
Building a trusted partner ecosystem is key to success in the "Now" and Metaverse
Beauty brands and retailers have to be prepared to respond to consumer needs by establishing
trusted relationships with leading technology, design, and research partners to deliver upon consumer expectations.