BeautyTech AI Insider

Discover how beauty tech revolutionizes brand-customer relationships. From personalized recommendations to exclusive experiences, brands can deepen connections and stand out in the digital beauty world. With Revieve's platform, step up your game and thrive in this transformative era

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Over the last few years, e-commerce has evolved from a supporting act into a leading role. Retailers globally are looking for e-commerce to drive their future growth. As a part of this effort, retailers are realizing the benefits of providing an exceptional customer experience for their online shoppers.

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We live in a time when technology has never been more critical in consumer segments, and this year has taught many brands and retailers to adjust according to changing consumer behavior.

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AI-powered makeup try-on technology enhances self-expression, boosts confidence, and personalizes beauty experiences by using facial analysis to provide tailored recommendations, helping users explore and purchase makeup with ease.

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E-commerce personalization is a hot topic that retailers attending events like Shoptalk, the Internet Retailing Expo and IRCE are talking about in 2017.

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Amazon said this Tuesday it has opened an online pharmacy, giving the chance to all customers in the United States to order medication on their phones and computers. Shoppers have to set up a profile on Amazon’s website and have their doctors send prescriptions there.

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During the lockdown, consumers became comfortable in their skin and are now looking for products that won't compromise the health and vitality of their skin. As a result, the line between makeup and skincare categories has blurred lately.

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As technology evolves, brands will be able to provide even more immersive experiences, which is what the consumer is craving.

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Making incremental improvements to your existing e-commerce customer experience isn't difficult. Improving the checkout process, faster shipping times, improving search capabilities and having a better shopping cart abandonment -solution in place are all incremental improvements retailers are working on.

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As beauty brands and retailers are trying to master their brand experience, it is clear there is a need and an opportunity for a more comprehensive approach to measuring the performance of beauty tech solutions effectively

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Recently, The Shoptalk 2023 event brought together a handpicked cast of global thought leaders and experts to discuss the future of retail industry. In this article, we explore the highlights from the event.

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As the world continues to welcome overseas travel, the travel retail beauty industry is accelerating once again. But, how can brands and retailers keep up with the demands of the forever experiential consumer, who craves more from the traditional shopping experience, in-store and online?

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The pandemic accelerated some preexisting health and beauty tendencies, pushing players to rethink tactics and adapt to a new normal in the context of shifting consumer behavior and consumption habits.

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The beauty industry has always been about understanding customers—what they need, what they want, and what makes them feel confident. But in today’s hyper-digital world, understanding your audience means much more than analyzing broad trends. It’s about diving deep into the data, personalizing every interaction, and delivering experiences that make every customer feel seen and valued.

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The world of discovering, buying and learning about beauty products has gone digital. This revolution started organically from peer-to-peer online sources, discussion forums, video blogs and has now made itself into the actual retail experience.

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E-commerce retailers are working hard to provide their entire product inventory available for online shoppers. As they should. There is no excuse not having your entire inventory available online. In fact, if anything, you should have a larger product selection available online than you do in your physical stores.

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How skincare is going digital through BeautyTech and how consumers want their data to be treated with new digital beauty experiences. How to collect consumer data and use it for personalization in the right way.

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Through an analysis of consumer behaviors and preferences from early 2024, we explore how Europe’s focus on sustainability and scientific efficacy is driving skincare trends and influencing product choices across the region.

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The "Evolution of Retail Summit" by Google Cloud and Brand Innovators united industry leaders to explore digital retail changes, emphasizing innovative methods of engaging consumers on new levels.

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Preparing to meet your customers where they like to shop is a must every holiday season. Here we share how to use Revieve-powered experiences to delight your customers and increase sales.

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Your online beauty shoppers are smart. Smarter than you think. They can smell marketing gimmicks a mile away and likely don't think you're acting in their best interest if they do. When you provide them with a faceless, non-interactive questionnaire that results in product recommendations, they smell marketing.

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Get to know our employees better and learn more about their journeys at Revieve in 2022.

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Choosing a beauty technology partner is a strategic decision that should not be treated lightly. We have put together some guidelines inspired by the thorough due-diligence processes from our existing partners to help save a lot of your valuable time.

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Many beauty retailers offer their customers with questionnaire-based selection tools to assist in the discovery and selection of beauty products. Whilst these tools are helpful, we recently conducted a study comparing the actual increases in conversion and average transaction size resulting from pure questionnaire-based guided-selling solutions vs Digital Beauty Advisors, which provide the consumer with the ability to receive personalized beauty advice and recommendations based on their selfie.

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Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.

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Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.

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The 2020s is predicted to be the most revolution year in the beauty market. This year provides superior opportunities for DTC brands to build unique connections.

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While most companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.

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Take a look at some of the critical implications shaping the future of connectivity and ways to maximize new opportunities in these virtual spaces.

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By examining consumer interactions and preferences from the first quarter of 2024, we identified unique regional dynamics ranging from Asia-Pacific to the United Kingdom, revealing how global consumers are connecting with skincare products.

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Leverage beauty tech to access diverse alternative revenue streams, including retail media network programs, advanced ad media capabilities, optimized promotional placements, and valuable data insights.

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Your e-commerce store is most powerful channel you have today to reach shoppers. Through e-commerce, your shoppers are not tied to time or place and can shop your store at their convenience.

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E-commerce retailers today are bombarded by information, insights and opinions about different services, technologies and functionalities that they could implement in their e-commerce stores.

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As consumer preferences shift and beauty-buying online heats up, many e-commerce retailers are striving to stay competitive and retain market-share.

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Success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.

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Skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the “clean” to “conscious” movement in beauty will be reinforced.

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Welcome to the forefront of skincare innovation! Revieve is thrilled to unveil our highly anticipated Global Skincare Landscape 2024 and Beyond report, and it’s packed with groundbreaking insights and data that are set to reshape the beauty landscape. Dive into the numbers, trends, and projections that will guide the next wave of skincare advancements.

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By analyzing consumer interactions and preferences from the first quarter of 2024, we’ve highlighted the unique dynamics driving the Asia-Pacific skincare market, revealing how tech-savvy and socially influenced consumers are shaping trends in this vibrant region.

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The UK’s skincare shoppers are highly engaged, with a 60% higher purchase rate, favoring fragrance-free solutions for acne, pores, and dullness—brands can thrive by offering gentle, multi-benefit products and loyalty-driven incentives.

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Learn how to implement a zero-party and first-party data strategy and discover top zero- and first-party data types to deliver highly effective, privacy-aware personalized experiences tailored to each customer.

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Find the top reasons you should consider investing in beauty tech now.

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Find the top four reasons you should consider investing in beauty tech now.

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You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.

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Migrating from person-to-person selling to digital channels and keeping its diligence closely on its customers, the direct selling beauty business rolled out new ways and means by which it continues its upward trajectory.

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Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are Revieve's five key factors driving growth in the personal care industry.

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With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.

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Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.

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Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the UPS Pulse of the Online Shopper - study.

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