BeautyTech AI Insider

It always fun to try to predict the future but this time we shall look into the history of different digital beauty experiences or BeautyTech as we call it today.

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Let's face it. The conversion number (shoppers vs buyers) for your e-commerce site sucks. Amazon (excluding Amazon Prime) gets a 14% conversion. You're likely getting nothing of the sort. Even if you consider your conversion "better than average", lets say 7%, that means 93 out of every 100 people who come to your e-commerce store don't buy anything.

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Beauty brands and retailers can benefit from the use of AI and AR technologies to create a cohesive customer experience across online and offline channels. This article highlights the effectiveness of personalized experiences and provides practical use cases that can be implemented promptly.

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Cosmetic 360 is the 8th edition of the international innovation trade fair for the fragrance & cosmetics industry. It is a two-day event organized by Cosmetic Valley from October 12th to October 13th at the Carrousel du Louvre in Paris, France.

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One of the key drivers of shopping at retailers (vs. directly with brands) is the range of products (.. with other aspects like delivery and price). The more younger the generation, the less brand loyalty different studies show them to have. In general, we could say that more than 50% of beauty customers change brands within a year, at least in one category. But, at the same time, most consumers state that they are confused by the overwhelming options of products.

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Some of the biggest businesses on this planet are using recommendation engines for hacking their growth, customer flow and -experience. Revieve does to beauty what Netflix does for movies and Spotify for music. In beauty, the factors that play in are countless as every skin is literally different, personal preferences, allergies, and weathers vary across the board massively and a simple segmentation is simply not enough.

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You know you're on the right track when the competition is high, right? We are seeing a lot of competition in beauty tech. Everyone has their specific approach on how to personalize probably the most personal of all retail; beauty. Competition is always welcome. That's how we can ensure the results keep on improving to serve everyone as good as possible. That's when the industry grows. How you wish to personalize depends heavily on your core values and how you want to be perceived from shoppers perspective. And who do you want to reach!

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Our hearts at Revieve go out to all the people & businesses affected by the epidemia. Together we'll be strong and shall overcome the current & upcoming struggles we'll face! Find predictions where the industry is going in short- and long-term during and after COVID-19, or Coronavirus. Beauty Commerce will change.

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Data-driven personalization continues to accelerate as customers increasingly value the advantages of a convenient and fast shopping experience. However, high-profile corporations' recent cases in abusing consumer data continue to raise concerns over how beauty brands and retailers can reach the right balance between personalization and customer privacy protection.

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As many of us step into 2021 holding our breaths for the arrival of COVID-19 vaccines, beauty trend forecasts comprise a fascinating medley of skin-focused initiatives and do-it-yourself endeavors.

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This article explores the significant advantages that arise for both brands and consumers from utilizing an extensive and advanced AI Digital Makeup Advisor Experience that goes beyond visualization (VTO).

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North American shoppers are investing in premium skincare, favoring high-end, ethical solutions for acne, pores, and uneven tone, with larger carts reflecting their commitment to full routines.

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Beauty-brands and retailers are increasingly looking to provide new purchase channels and engagement alternatives for their digitally-native audience. One key focus of these experience is the emergence of voice-shopping through platforms such as Amazon Alexa or Google Voice Assistant.

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Would it be nice to get the luxury of having a personal assistant to guide you through shopping in the jungle of endless possibilities and brands where one-size definitely does not fit all?

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In Asia where the culture is far more collective and conservative in many aspects, you’d think that same would apply to adapting technologies. Right? Think again. It’s quite the opposite. When I think about it though it seems to me that many Asian countries have traditionally been culturally on the other end of the spectrum compared to Europe and North America in dimensions such as power distance, masculinity and individualism for instance (source).

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Retailers globally are probing technology providers to anticipate what new initiatives they should invest in next to reinvent their in-store experience.

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L'Oreal, the world's largest beauty brand, made an exciting announcement today regarding the launch of their brand new AI-based skin diagnostic solution powered by the L'Oreal acquired beauty-technology company ModiFace. Although AI-based skin diagnostic tools that help consumers figure out which products to use are no longer a novelty, this recent announcement by L'Oreal is significant from multiple perspectives.

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Examining consumer interactions and preferences from Q1 2024, we’ve uncovered how the diverse and personalized skincare needs of US consumers are influencing market trends and shaping product demands across the country.

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Analyzing data from the first quarter of 2024, we delve into the Middle East’s luxury skincare market, highlighting how consumer preferences for high-end, results-driven products are shaping the region’s beauty landscape.

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We've seen brands like L'Oreal launching their various skin analysis, makeup virtual try-on and other solutions on third party retailer sites like Amazon, Tmall, WeChat and also within multiple retail in-store locations. Did you know that this is not just fun reserved for big brands with multi-million budgets but your brand could do it as well?

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Before the pandemic, person-to-person recommendations and in-store tests were the key elements influencing beauty and personal care purchases. In one fell swoop, the crisis accelerated the industry’s digital transformation and subsequent adoption of sophisticated technology by numerous years.

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During the lockdown, more brands started investing in chatbots, artificial intelligence (AI), and big data to gain information about their customers and build loyalty.

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Gen Z is the generation that’s here to shake the business of beauty - they are all about creativity and meaningful living. Learn how the younger generation is making its mark on the industry.

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Artificial intelligence ( AI ) and augmented reality ( AR ) are transforming the shopping experiences by leveraging deep personalization for every consumer individually and keeping them engaged in a highly competitive market. Just 26% of retailers believe that digital transformation is important. So, are AI and AR just a marketing hype?

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Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.

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Today's consumers live in a multi-touchpoint world, customer journeys have become more complex, information-filled, and definitely not linear. Learn how brands can ensure that consumers get the support needed at every stage of the customer journey.

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The 2020s is predicted to be the most revolution year in the beauty market. This year provides superior opportunities for DTC brands to build unique connections.

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While most companies are focused on improving customer experience through personalization, companies that don’t prioritize creating an omnichannel experience run the risk of getting left behind by losing revenue and customer loyalty.

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Take a look at some of the critical implications shaping the future of connectivity and ways to maximize new opportunities in these virtual spaces.

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By examining consumer interactions and preferences from the first quarter of 2024, we identified unique regional dynamics ranging from Asia-Pacific to the United Kingdom, revealing how global consumers are connecting with skincare products.

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Leverage beauty tech to access diverse alternative revenue streams, including retail media network programs, advanced ad media capabilities, optimized promotional placements, and valuable data insights.

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Your e-commerce store is most powerful channel you have today to reach shoppers. Through e-commerce, your shoppers are not tied to time or place and can shop your store at their convenience.

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E-commerce retailers today are bombarded by information, insights and opinions about different services, technologies and functionalities that they could implement in their e-commerce stores.

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As consumer preferences shift and beauty-buying online heats up, many e-commerce retailers are striving to stay competitive and retain market-share.

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Success in the beauty industry is more than just high-quality products themselves. Brands and retailers must deliver a valuable, enjoyable, and seamless customer experience supported by novel omnichannel strategies and disrupting AI/AR solutions.

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Skincare will continue to create a strong alignment with health, therapeutics, and overall wellness. Since the perception of beauty has developed over the years, such as looking healthy, building confidence and self-esteem, the “clean” to “conscious” movement in beauty will be reinforced.

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Welcome to the forefront of skincare innovation! Revieve is thrilled to unveil our highly anticipated Global Skincare Landscape 2024 and Beyond report, and it’s packed with groundbreaking insights and data that are set to reshape the beauty landscape. Dive into the numbers, trends, and projections that will guide the next wave of skincare advancements.

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By analyzing consumer interactions and preferences from the first quarter of 2024, we’ve highlighted the unique dynamics driving the Asia-Pacific skincare market, revealing how tech-savvy and socially influenced consumers are shaping trends in this vibrant region.

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The UK’s skincare shoppers are highly engaged, with a 60% higher purchase rate, favoring fragrance-free solutions for acne, pores, and dullness—brands can thrive by offering gentle, multi-benefit products and loyalty-driven incentives.

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Learn how to implement a zero-party and first-party data strategy and discover top zero- and first-party data types to deliver highly effective, privacy-aware personalized experiences tailored to each customer.

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Find the top reasons you should consider investing in beauty tech now.

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Find the top four reasons you should consider investing in beauty tech now.

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You navigate to an e-commerce site looking to buy a t-shirt. After adding the t-shirt to your shopping cart, the e-commerce stores "personalization" algorithm decides that many people who bought that type of a t-shirt also bought a pair of jeans. So you get recommended multiple different pairs of jeans. Great experience, right? Wrong.

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Migrating from person-to-person selling to digital channels and keeping its diligence closely on its customers, the direct selling beauty business rolled out new ways and means by which it continues its upward trajectory.

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Brands are building connected beauty systems to personalize skin care treatments and gather behavioral data on shoppers, all of which create aspirational demands for companies in the personal care industry. Here are Revieve's five key factors driving growth in the personal care industry.

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With the significantly growing amount of information, products, and users online, it’s becoming increasingly important for E-commerce retailers to provide consumers with relevant information regarding their needs and concerns.

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Guided-selling is a term that is being used for a variety of purposes in e-commerce. Often referred to as digital assistants, taking the form of chatbots or purpose-built digital experiences, guided-selling refers to the act of providing your shoppers with some form or proactive assistance, helping them navigate their way towards a purchase in your e-commerce store.

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Mobile has evolved into an important channel for e-commerce retailers. Mobile used to be simply a channel for shoppers to find information about products, brands and compare prices. Those days are long gone. Mobile today is a serious contender as a purchase channel for e-commerce shoppers, as highlighted by the UPS Pulse of the Online Shopper - study.

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