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The following three-part series explores the main budget-related concerns that we’ve heard in the past, that we’ve helped other brands tackle, and that we continue to hear today.
We hear it time and time again: I’m not ready to implement a platform like Revieve to enhance my business’s customer experience because of my budget. We get it. Every year brands and retailers are expected to do more with less. Budgets contract while the expectations for sales and revenue growth steadily climb.
Several companies have come to us and asked for help on how they can navigate those budgetary challenges when buying a technology solution, like ours, that will substantially boost online personalization and engagement. We’ve seen this before, and we’ve assisted a considerable number of brands in making the unit economics work.
The most globally ambitious companies quickly recognize the propitious impact on their business and move quickly to make it financially viable. Others are hesitant because technology investments can sometimes appear, at first, to pose a financial risk. But here’s the stark reality: waiting to deliver a better, more personalized experience to your shoppers isn’t a nice-to-have anymore. It’s table-stakes, no matter how tight budgets get.
The following three-part series explores the main budget-related concerns that we’ve heard in the past, that we’ve helped other brands tackle, and that we continue to hear today. We’ve grouped these into three categories and provide ideas on how to work through them. We’ve assembled these suggestions based on input from our clients that have been there and ultimately recognize that Revieve’s solution offers substantial growth opportunities in the short- and long-term that outweigh the costs.
Stay tuned for the first challenge, which examines the scenario of when a brand or retailer doesn’t have any budget at all to spend on a new personalization project.
