Augmenting the Beauty Consumer Journey Part 2: Beauty’s New Digital Renaissance in 2023

With consumers being more conscious of their buying decisions than ever, the 2023 beauty landscape is set to have a focus on the complexities of the beauty customer journey and ways to better address consumer expectations.

Using our proprietary algorithm and various research, we’ve identified themes and trends that are likely to grow over the next year. Our newly launched Augmenting the Beauty Consumer Journey Part 2: Beauty’s New Digital Renaissance in 2023 report explores the future of the beauty industry and how the customer experience is evolving in 2023 and beyond. 

Rich with proprietary data, our analysis provides a 360 view of the customer of the future. Also included are actionable insights on how to develop a strong foundation for an excellent digital customer experience and navigate the complexities of the consumer journey. 

Key Takeaways:

The portrait of the future consumer: Beauty businesses face multiple challenges in keeping modern customers engaged. This is further fueled by their limited time to compare qualities and prices. This is the portrait of the future consumer: connected yet distracted.

Navigate the complexity of the 2023 consumer journey: From single interactions to multi-channel journeys, learn how to meet your customers where they are. The future of the consumer experience will be based on how brands personalize their customer journeys and navigate customer psychographic data. 

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Build a new digital beauty realm with actionable insights and real-time data: With quality data, brands and retailers can provide analyses that lead to actionable insights. Explore how our clients use the data they gather to impact their customer-centric approach. 

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