Redefining Excellence in Beauty and Skincare with BABOR and Revieve - Unprecedented Success Through Increased Conversions and Enhanced Customer Retention with Cutting-edge Advisor Solutions

In this case study, we delve into the transformative partnership between BABOR, a leading skincare brand known for its innovation and quality, and the beauty tech platform Revieve. This partnership highlights the remarkable synergy between BABOR's brand philosophy and Revieve's cutting-edge Advisor solutions, which have contributed to unprecedented success in beauty & skincare and the promise of future potential. The implementation of Revieve's innovative solutions has led to great improvements in BABOR’s customer acquisition, data capture, and customer engagement, effectively setting new industry benchmarks.

Key Results - Skincare Advisor powered by Revieve platform

• +82% increase in conversion compared to other BABOR e-commerce users in Q4/2023
• +19% higher AOV in Q4/2023 compared to other BABOR e-commerce users in Q4/2023
• +1.3 million data points captured quarterly

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Key Results - BABOR Skin Coach powered by Revieve platform

• 442% increase in conversion compared to other BABOR e-commerce users in Q4/2023
• 101.96% increase in conversion compared to BABOR Skincare Advisor in Q4/2023
• 47% higher AOV compared to other BABOR e-commerce users in Q4/2023
• 12.88% higher AOV compared to BABOR Skincare Advisor in Q4/2023
• An additional 146 data points were captured per user session
• On average a BABOR Skin Coach user sets 3.92 skin goals 

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Six Decades of Skincare Excellence with BABOR

BABOR has been at the forefront of professional skincare since its inception in 1956. As the cornerstone of the BABOR BEAUTY GROUP, a family-owned company, it boasts over six decades of skincare expertise, all rooted in Germany. BABOR's commitment to delivering high-performance skincare products and tailor-made treatments has made it a trusted name in the industry. With a focus on individualized skincare and improving the skin’s healthy complexion, BABOR's precision formulations combine effectiveness with broad tolerance.

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Crafting the Future of Skincare with BABOR's Omnichannel Vision

BABOR embarked on an inspiring mission – one that sought to redefine the very essence of personalized experiences. Their goal was nothing short of creating a seamless omnichannel journey for their customers, whether they were navigating the digital realm or stepping into BABOR's physical stores and salons. They aimed to provide a personalized BABOR experience that would seamlessly translate into a consistent and deeply satisfying consumer journey, regardless of the chosen touchpoint.

Next in line was the pursuit of new customer acquisition through personalized guidance. BABOR understood that in a world inundated with choices, helping consumers discover their distinct skincare routines was the key to expanding their customer base. Moreover, they aimed to build lasting relationships and loyalty among both their existing and potential customers through driving continuous engagement and hyper-personalization. 

BABOR's ambitions didn't stop there. They recognized that the true power lies in the data and understanding the behaviors and the needs of their valued customers better than anyone. To this end, BABOR set out to capture richer and more comprehensive consumer data than ever before. Armed with this treasure trove of information, they could make data-driven decisions, create highly engaging marketing programs, and embark on a journey of deep personalization. This objective required new, innovative approaches and digital solutions.

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BABOR Partners with Revieve for Enhanced Beauty Experiences

BABOR's partnership with Revieve aligned seamlessly with their strategic objectives and future vision for enhancing the customer experience in the beauty and skincare industry: 

• Revieve provided BABOR with a scalable platform solution to personalize customer experiences throughout the consumer journey while ensuring consistency in online and offline interactions.
• Revieve's commitment to AI-powered skincare technology and continuous innovation reinforced BABOR's position as an industry leader, ensuring their customers access to the latest advancements.
• Unique data capture capabilities empowered BABOR to gather comprehensive and one-of-a-kind insights into customer behaviors, intent, and needs, enhancing data-driven decision-making.
• Revieve's adaptable and highly customizable, plug-and-play solutions streamlined integration within BABOR's existing systems, complemented by ongoing support, analytics, best practices, and optimization.

"Our aim was to develop a platform that educates, guides new customers in finding the right products, and deepens our understanding of our customers' needs. We chose Revieve as our technology partner due to their advanced technology and their team's ability to develop a genuine partnership with us. Revieve's solutions provided us with a unique level of customization that perfectly aligned with our unique brand philosophy. This flexibility allowed us to create customer experiences that authentically reflected the essence of BABOR," says Andreas Wolf, VP of Global Digital & DtC.

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BABOR Personalizes the Entire Consumer Journey with Revieve 

BABOR’s partnership with Revieve unleashed groundbreaking solutions. These innovative experiences were customized to align with BABOR's unwavering commitment to personalized customer experiences and enhancing customer engagement:

Skincare Advisor: This comprehensive solution harnesses the power of advanced AI Skin Analysis, user intent data, and environmental factors to recommend personalized skincare routines. It goes beyond mere recommendations by educating consumers about their skin's unique needs throughout their journey. Through AI Skin Analysis, consumers' skin conditions are detected from a selfie, fostering a better understanding of their skin health. The User Intent Discovery feature allows consumers to input personal skin concerns, preferences, demographic information, and more, enabling BABOR to align its offerings with individual needs. Additionally, AI Product Recommendations ensure that the suggested product bundles not only cater to individual needs but also synergize effectively. This solution was successfully implemented in eight countries.

BABOR’s Skin Coach: BABOR’s unqiue solution was a game-changer in providing deeply personalized AI-powered skincare experiences for BABOR´s customer base. It empowers consumers with motivational and gamified experiences that adapt to their evolving skin needs and goals. By gaining insights into consumer goals and offering expert advice, BABOR can nurture lasting relationships and build brand advocacy. The solution facilitates a continuous understanding of consumer intent through comprehensive consumer profiles. It offers dynamic and personalized routine recommendations that evolve alongside shifting goals, progress milestones, seasonal changes, and more. The experience captures exclusive and continuous data that enables BABOR to anticipate and cater to shoppers' evolving needs, concerns, lifestyles, and more.

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BABOR Achieved Unprecedented Success with AI

Revieve's Skincare Advisor and Skin Coach implementation at BABOR delivered impressive results, with notable improvements in conversion rate, AOV, and customer engagement. The solutions also captured invaluable consumer data to inform future strategies, advancing BABOR on its path to excellence.

Key Results - Skincare Advisor: The implementation of the Skincare Advisor yielded positive results for BABOR in Q4 2023. Notably, there was a remarkable +82% increase in conversion rates, showcasing the solution's effectiveness in customer acquisition. This surge in conversions was accompanied by a significant +19% increase in AOV, indicating that customers were not only converting more but also spending more per transaction. 

Additionally, the digital skincare experience unlocked over 1.3 million new data points about BABOR’s customers during the final quarter of 2023. This rich pool of zero- and first-party data has deepened BABOR’s understanding of its shoppers and continues to power its business strategies and future decision-making. 

Furthermore, during the same period, the Skincare Advisor proved instrumental in expanding BABOR's customer database. It successfully collected +2.5k new email addresses, further enhancing BABOR's reach and communication channels. These results highlighted the Skincare Advisor's impact on driving conversions and enriching customer engagement by increasing sales and the brand's ability to connect with its audience. 

Key Results - BABOR’s Skin Coach: The implementation of the Skin Coach solution for BABOR yielded remarkable results that demonstrated the profound impact of this innovative and highly engaging offering. Comparing its performance to BABOR's e-commerce site, Skin Coach achieved an astounding 442% conversion uplift, underscoring its effectiveness in driving consumer engagement, trust, and sales. The Skin Coach also showcased its prowess with a notable 47% AOV uplift, emphasizing its ability to encourage customers to spend more per transaction. Moreover, 82% of sessions resulted in viewing tailored product recommendations. 

The solution’s effectiveness extended beyond conversion rates and AOV. On average, users of this solution set 3.92 personalized skin goals, highlighting its capacity to engage consumers and motivate them to actively pursue their skincare objectives. 

Skin Coach offered BABOR access to additional, continuously updated consumer data. The Coach solution captures 146 data points per user session about consumers' changing needs, concerns, goals, lifestyles, and more, amplifying the data value captured with Advisor. This invaluable data has given BABOR visibility and insights about their customers that weren't possible before.

“We leverage Revieve's solutions to access extensive shopper data, facilitating product development and enhancing marketing strategies. The data is integrated into their Customer Data Platform (CDP) and Marketing Automation systems for targeted consumer segmentation, ensuring the delivery of relevant content to customers,”  says Andreas Wolf, VP of Global Digital & DtC.

These remarkable numbers not only showcase increased conversions but also underscore the high level of consumer engagement and trust in the Coach experience, affirming their confidence in the brand and its recommendations.

“Looking ahead, we anticipate our partnership and solution evolving to further support the growth and success of BABOR. We envision Coach becoming a fully personalized experience for our customers, offering tailored routines matched with the perfect products to achieve their best skin ,”  says Andreas Wolf, VP of Global Digital & DtC.

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